NRT LAUNCHES ‘ON COLLABORATIVE’ TO EXPAND NEW DEVELOPMENT MARKETING NATIONALLY
MADISON, NJ (Sept. 27, 2017) — NRT, the nation’s largest residential real estate brokerage company, today announced the launch of ON Collaborative by Coldwell Banker Real Estate Services, LLC, doing business as ON Collaborative, a full-service national development marketing firm integrated with its Coldwell Banker® branded operations. Currently with offices in Chicago and Los Angeles, ON Collaborative offers marketing expertise and best-in-class research, planning and advisory services, and through its relationship with Coldwell Banker, on-site sales for residential developments nationwide.
ON Collaborative’s platform is designed to support the marketing and sales efforts for a wide variety of new development projects from vertical towers in major cities, to planned suburban single-family communities. ON Collaborative is currently leading marketing efforts for The Standard, a 15-story, 89-unit luxury condominium development in New Orleans, and Westleigh Farm, a 47-acre development of 33 single-family homes in Lake Forest, Ill. The firm is also involved in several marquee developments in Chicago, Dallas and Los Angeles and pursuing additional projects across the United States.
NRT appointed David Wolf to serve as president of ON Collaborative. Previously the senior vice president of the Development Marketing for NRT’s Coldwell Banker Residential Brokerage in Chicago, Wolf spearheaded the creation of ON Collaborative. He has assembled a team of veteran real estate professionals to lead the company. Together, they bring more than a century of real estate experience to the team, having executed over $4.2 billion in sales nationally throughout their careers.
“Due to NRT’s strong presence in more than 50 of the nation’s 100 largest metropolitan market areas, we have immediate access to deep market intelligence to help developers navigate market trends and make impactful and profitable decisions throughout all phases of the sales and marketing process,” said Bruce Zipf, president and CEO of NRT, LLC. “With David Wolf’s extensive experience, combined with the international marketing and sales talent across the entire Coldwell Banker network, we are providing a unique and invaluable service to the development community.”
“At ON Collaborative, we think like developers, know what consumers want and understand how to create value for clients by positioning their new development projects in a way that maximizes pricing, velocity and returns,” said Wolf. “Developers benefit not only from our own experience, but also Coldwell Banker’s international real estate network and the top-producing sales agents who power it. Our ability to combine hyperlocal expertise with global distribution power gives us an advantage no other company can match.”
Clients of ON Collaborative benefit from:
- Comprehensive Market Intelligence: As part of NRT and through its relationship with the Coldwell Banker network, the company leverages proprietary tools and methodologies to analyze complex data points and recommends appropriate product types, and pricing strategies around key buyer demographics and specific triggers.
- Global Network of Agents: ON Collaborative curates on-site sales teams, comprising the top-producing agents in each market, offering global exposure and lead generation through expansive international networks empowering developer clients to reach qualified buyers. Through business relationships and immediate access to global network and proprietary marketing capabilities, ON Collaborative can engage and mobilize one of the largest real estate sales forces in the world to promote its development projects.
- Customized Marketing Campaigns: To distinguish developments in today’s competitive landscape, the company utilizes a combination of new and traditional media, and emerging technologies, like virtual reality, to increase exposure during the planning and construction phases. Campaigns are adapted to maintain sales momentum post-launch, reducing marketing costs over the life of a project.
About ON Collaborative:
ON Collaborative offers full-service development marketing for real estate developers nationwide. By combining specialized development marketing expertise with global distribution power, ON Collaborative creates custom, data-driven campaigns for the developers it serves, maximizing sales velocity and pricing to deliver superior returns. With curated on-site sales teams dedicated to each project, ON Collaborative serves as an extension of the developer. On Collaborative is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT is the company-owned brokerage operations of Realogy Holdings Corp. (NYSE: RLGY). For more information, visit ONCollaborative.com.